• DR C

Is Grammar Really Important to Your Business?

We studied the importance of grammar as children in elementary school. Now that we are adults, grammar doesn’t matter any more, right? Wrong!

Proper grammar and usage is just as important today as it was when we were children. For instance, what if you sent potential customers written information about your company but your information was riddled with improper grammar and spelling errors? Do you think people would want to do business with you?

“Oh, but it’s just a misuse of grammar,” you may say. "So, what’s the big deal?"

Well, studies show why it’s a big deal. For instance, 39 percent of respondents to a 2017 survey by Match.com, an online dating service, said they judge their potential date by their grammar.

Similarly, Global Lingo, a London-based company, reported that 59 percent of respondents to a 2013 survey said poor grammar and misspelled words on a company’s website would prevent them from buying from the company’s site.

Besides the studies, there are three other reasons why grammar is a big deal:

1. It may give potential clients the wrong impression of you. Instead of making a good first impression, people may look at you in a negative light.

2. You may be subject to ridicule. Just think of the people who may be laughing at you (behind your back) after reading your correspondence or your website with improper grammar and spelling errors.

3. Loss of respect. Potential clients may believe that you do not care about your company since you did not bother to correct the grammar mistakes on your marketing materials. If people do not have the right perception of you, they may lose respect for you and your company.

People will not dismiss you simply because you make one mistake. But, written materials constantly peppered with improper grammar and spelling mistakes can potentially result in loss of sales and customers.

With different types of software available, It’s easy to correct your grammar. But, if the problem for your improper grammar is actually the result of your English language skills, then an online course may be your answer.

Keep in mind that good communication is essential to your business and education-related activities. Potential customers may not directly say that to you, but you can be sure that it matters.

Need help with grammar? Check out the “Bare Essentials Bits Podcasts” on my website.

Would you prefer a one-on-one consultation with me? Let's talk. Contact DR C Consultant Services at 734-531-6684 or via email at dr_c_consultant@aol.com.

Other handy grammar resources are the following books:

Bare Essentials: An English Handbook for Beginner Writers, 19th Edition by Fairy C. Hayes-Scott, Ph.D. (also available as an E-Book).

Bare Essentials Bits:—The Book: Providing the Puzzle Pieces of Good Grammar, Precise Punctuation, and Accurate Word Choice by Fairy C. Hayes-Scott, Ph.D. A.K.A. DR C.